My iPhone Won’t Turn On Past The Apple Logo! Here’s The Fix.

While booting up your iPhone, you realize it’s spending an unusually long time turning on. Your iPhone screen only shows the Apple logo and nothing else and you don’t know what to do. In this article, I’ll explain what to do when your iPhone won’t turn on past the Apple logo.

Why Won’t My iPhone Turn On Past The Apple Logo?

When you turn your iPhone on, it initializes the software and checks all the hardware to make sure it’s working properly. The Apple logo is displayed on your iPhone while all of this is happening. If something goes wrong along the way, your iPhone won’t turn on past the Apple logo.

Unfortunately, this is usually a sign of pretty serious problem. However, there’s still a chance it can be fixed.

If you’ve just replaced a part on your iPhone and are now having this problem, it may be a good idea to try to reseat that part. If you haven’t just replaced a part of your iPhone, follow the steps below!

Hard Reset Your iPhone

Sometimes forcing your iPhone to restart is all you need to do to fix the problem. Since your iPhone won’t turn on past the Apple logo, you’ll have to do a hard reset. The way to hard reset an iPhone depends on which model you have, so we’ve broken down the process for each device.

iPhone 6s, iPhone SE, & Earlier

Simultaneously press and hold the Home button and the power button (Sleep/Wake button) until the screen goes black and the Apple logo appears again.

iPhone 7 & iPhone 7 Plus

Press and hold down the volume down button and the power button at the same time. Keep holding both buttons until the Apple logo reappears on the display.

iPhone 8, iPhone X, iPhone XR, iPhone XS, iPhone 11

Start by pressing and releasing the Volume Up button. Then, press and release the Volume Down button. Lastly, hold down the side button. Keep holding the side button until the Apple logo appears. Remember to press the volume buttons at the beginning, or else you might accidentally send a message to your SOS contacts!

Put Your iPhone In DFU Mode

A Device Firmware Update (DFU) restore erases and reloads your iPhone’s software and firmware. This type of restore is also the last step you can take to completely rule out any type of iPhone software problem.

Below, we’ve broken down the DFU restore process for different models of the iPhone.

DFU Restore Older iPhones

First, connect your iPhone to a computer with iTunes using your charging cable. Then, press and hold the power button and the Home button at the same time. After about eight seconds, let go of the power button while continuing to press the Home button. Release the Home button when your iPhone appears in iTunes.

Start the process over from the very beginning if your iPhone didn’t show up in iTunes.

DFU Restore An iPhone 7 Or 7 Plus

Start by connecting your iPhone to a computer using a Lightning cable. Then, simultaneously press and hold the Volume Down button and the power button. After about eight seconds, let go of the power button, but keep holding the Volume Down button until your iPhone shows up in iTunes.

If your iPhone didn’t show up in iTunes, start over from the very beginning.

DFU Restore An iPhone 8, iPhone X, iPhone XS, And iPhone XR

Use a Lightning cable to connect your iPhone to a computer with iTunes. Next, press and let go of the Volume Up button, then press and let go of the volume down button, then press and hold the side button.

When the screen turns black, press and hold the volume down button while continuing to hold the side button. Wait about five seconds, then release the side button while continuing to hold the volume down button. Keep holding until your iPhone appears in iTunes.

We know this is a lot, so check out our video if you’d like us to walk you through the process!

Addressing A Potential Hardware Problem

If your iPhone still won’t turn on past the Apple logo, a hardware issue is causing the problem. This specific problem often happens after a botched repair job.

If you went to a third-party repair shop, we recommend returning there to see if they’ll fix the problem. Since they may be the ones who caused it, there’s a chance they’ll fix your iPhone, free of charge.

If you tried to replace anything on your own, you’ll want to get the iPhone back into its original state before taking it into an Apple Store. Apple won’t touch your iPhone or offer you an out-of-warranty replacement price if they notice that you’ve replaced components of your iPhone with non-Apple parts.

Puls is another great repair option you can turn to. Puls is an on-demand repair company that sends a qualified technician straight to your doorstep. They repair iPhones on-the-spot and offer a lifetime warranty on the repair.

Shop For A New Cell Phone

Instead of paying for an expensive repair, you may want to consider using that money towards purchasing a brand new phone. Check out the phone comparison tool on to compare every phone from every wireless carrier! A lot of the time, carriers will offer you great deals on a new phone if you decide to switch.

An Apple A Day

We know it’s stressful when your iPhone won’t turn on past the Apple logo. Now you know exactly how to fix this problem if it ever happens again. Thank you for reading. and let us know how you fixed your iPhone in the comments below!

About Author

David Lynch is an expert on cell phones, cell phone plans, and other tech. After using a flip phone into his early 20s, he learned the ropes about iPhones and Androids from a former Apple employee. Today, his articles and videos are read and viewed by millions, and he has been cited by major publications including Reader's Digest, Wired, CMSWire, Consumers Advocate, and more.

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KathiLee Angellia
2 years ago

I have a Pro Max and my iPhone won’t go past the Apple logo.

Colin Boyd
2 years ago

Hi KathiLee, I’m sorry to hear your iPhone’s having trouble turning on. Here’s a link to a video we published a few months ago with all the latest fixes for this issue:

carolina hernandez
2 years ago

Hi. I can’t get passed the Apple logo what should I do?

2 years ago

My phone won’t turn on. It’s stuck on the Apple logo blinking.

2 years ago

I accidentally deleted Google LLC off my phone and now it won’t come back. It’s been hours! What do I do? I really need help!

Colin Boyd
2 years ago
Reply to  Bella

Hi Bella, I’m sorry to hear that! Here’s a link to a video we published all about what to do with your iPhone won’t install apps:

I hope this helps!

1 year ago
Reply to  Bella

Is it an android just try and find the android equivalent of iTunes and reset it