My iPhone Won’t Turn On Past The Apple Logo! Here’s The Fix.

While booting up your iPhone, you realize it’s spending an unusually long time turning on. Your iPhone screen only shows the Apple logo and nothing else and you don’t know what to do. In this article, I’ll explain what to do when your iPhone won’t turn on past the Apple logo.

Why Won’t My iPhone Turn On Past The Apple Logo?

When you turn your iPhone on, it initializes the software and checks all the hardware to make sure it’s working properly. The Apple logo is displayed on your iPhone while all of this is happening. If something goes wrong along the way, your iPhone won’t turn on past the Apple logo.

Unfortunately, this is usually a sign of pretty serious problem. However, there’s still a chance it can be fixed.

If you’ve just replaced a part on your iPhone and are now having this problem, it may be a good idea to try to reseat that part. If you haven’t just replaced a part of your iPhone, follow the steps below!

Hard Reset Your iPhone

Sometimes forcing your iPhone to restart is all you need to do to fix the problem. Since your iPhone won’t turn on past the Apple logo, you’ll have to do a hard reset. The way to hard reset an iPhone depends on which model you have, so we’ve broken down the process for each device.

iPhone 6s, iPhone SE, & Earlier

Simultaneously press and hold the Home button and the power button (Sleep/Wake button) until the screen goes black and the Apple logo appears again.

iPhone 7 & iPhone 7 Plus

Press and hold down the volume down button and the power button at the same time. Keep holding both buttons until the Apple logo reappears on the display.

iPhone 8, iPhone X, iPhone XR, iPhone XS, iPhone 11

Start by pressing and releasing the Volume Up button. Then, press and release the Volume Down button. Lastly, hold down the side button. Keep holding the side button until the Apple logo appears. Remember to press the volume buttons at the beginning, or else you might accidentally send a message to your SOS contacts!

Put Your iPhone In DFU Mode

A Device Firmware Update (DFU) restore erases and reloads your iPhone’s software and firmware. This type of restore is also the last step you can take to completely rule out any type of iPhone software problem.

Below, we’ve broken down the DFU restore process for different models of the iPhone.

DFU Restore Older iPhones

First, connect your iPhone to a computer with iTunes using your charging cable. Then, press and hold the power button and the Home button at the same time. After about eight seconds, let go of the power button while continuing to press the Home button. Release the Home button when your iPhone appears in iTunes.

Start the process over from the very beginning if your iPhone didn’t show up in iTunes.

DFU Restore An iPhone 7 Or 7 Plus

Start by connecting your iPhone to a computer using a Lightning cable. Then, simultaneously press and hold the Volume Down button and the power button. After about eight seconds, let go of the power button, but keep holding the Volume Down button until your iPhone shows up in iTunes.

If your iPhone didn’t show up in iTunes, start over from the very beginning.

DFU Restore An iPhone 8, iPhone X, iPhone XS, And iPhone XR

Use a Lightning cable to connect your iPhone to a computer with iTunes. Next, press and let go of the Volume Up button, then press and let go of the volume down button, then press and hold the side button.

When the screen turns black, press and hold the volume down button while continuing to hold the side button. Wait about five seconds, then release the side button while continuing to hold the volume down button. Keep holding until your iPhone appears in iTunes.

We know this is a lot, so check out our video if you’d like us to walk you through the process!

Addressing A Potential Hardware Problem

If your iPhone still won’t turn on past the Apple logo, a hardware issue is causing the problem. This specific problem often happens after a botched repair job.

If you went to a third-party repair shop, we recommend returning there to see if they’ll fix the problem. Since they may be the ones who caused it, there’s a chance they’ll fix your iPhone, free of charge.

If you tried to replace anything on your own, you’ll want to get the iPhone back into its original state before taking it into an Apple Store. Apple won’t touch your iPhone or offer you an out-of-warranty replacement price if they notice that you’ve replaced components of your iPhone with non-Apple parts.

Puls is another great repair option you can turn to. Puls is an on-demand repair company that sends a qualified technician straight to your doorstep. They repair iPhones on-the-spot and offer a lifetime warranty on the repair.

Shop For A New Cell Phone

Instead of paying for an expensive repair, you may want to consider using that money towards purchasing a brand new phone. Check out the phone comparison tool on UpPhone.com to compare every phone from every wireless carrier! A lot of the time, carriers will offer you great deals on a new phone if you decide to switch.

An Apple A Day

We know it’s stressful when your iPhone won’t turn on past the Apple logo. Now you know exactly how to fix this problem if it ever happens again. Thank you for reading. and let us know how you fixed your iPhone in the comments below!

About Author

David Lynch is an expert on cell phones, cell phone plans, and other tech. After using a flip phone into his early 20s, he learned the ropes about iPhones and Androids from a former Apple employee. Today, his articles and videos are read and viewed by millions, and he has been cited by major publications including Reader's Digest, Wired, CMSWire, Consumers Advocate, and more.

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ali
2 years ago

my iPhone x was working just fine yesterday then It started restarting randomly every 3 to 5 minutes but it was still working but when I force reset it stuck on a restart loop on the apple logo and it’s showing a 4013 error when I try to restore it via iTunes even 3utool is freezing at 19% while flashing

elvs
2 years ago

My iphone 7 plus only turn on when plugged in but still then it starts to turn on and off and it only gets to the apple logo, not even to the lockscreen. when i hold the power on/off button it takes me to a screen which says ¨support.apple.com/iphone/restore¨ what do i do?

Kali
2 years ago

Hey, my iPhone XR is stuck in the apple logo and wont go back to normal, i tried to do the “trick were you press the volume up and down then the side button. But when it turns back on it goes back to the apple screen and stays there like its stuck again, is there a way to fix it?

Liam Shotwell
2 years ago
Reply to  Kali

You may want to consider a DFU restore

Aye Jey
2 years ago
Reply to  Kali

My XS Max started having the same issue last night still stuck on apple logo. I can turn it off but it won’t go pass the logo, is there a fix to this?

Abby
3 years ago

Hello can you help me fix my iphone please after i recover it still wont turn on

e.n.
3 years ago

my iphone 8 is only getting to the apple logo, it takes a long time to turn on. but now it wont even turn on. it only gets till the logo and just turning on and off. do you have any suggestions? please?!

Liam Shotwell
3 years ago
Reply to  e.n.

This article we wrote about what to do when your iPhone 8 is stuck on the Apple logo may be able to help!

Paul Mapa
3 years ago

My phone wont even reboot when i did this please give me a suggestion

hersa
3 years ago
Reply to  Paul Mapa

same here my iphone xs wont tun on after i did the reboot solution

PSG
3 years ago

pls help me with my iphone 5s. my phone is not turning on after the apple logo, only to continue rebooting itself but not beyond apple logo

chaf
3 years ago
Reply to  PSG

try pluggin it and see if its starts

Shyama
3 years ago

hey ! my iphone Xr was working fine a couple of mins ago and not wont move past the apple logo. Please help me resolve this issue, cant afford to loose the data on the phone

grace
3 years ago
Reply to  Shyama

same here. yikes 🙁

Annie
3 years ago

I have similar problem
xs phone only Apple logo is showing I can’t turn that on

crissy
3 years ago

i was reseting my network settings and then my phone got stuck om the apple logo and wont go off and i cant connect to itunes because It sends a number to a phone number to allow you to get in help please.

Emily
3 years ago

Every night I plug my phone in and get it in the morning, well I went to get it this morning and it was stuck on the apple logo! It has been like that for a day now and have even called apple! They suggest to plug it into an apple computer and they walk you through how to update and restore it, it didn’t work for me. So I’m stuck! They can’t order me a new iphone until this one is erased, but it won’t erase until connected to the internet, so i’m out of luck!!! Please help!!!!!

Isabelle
3 years ago
Reply to  Emily

THE SAME IS HAPPENING TO ME.. i went on a trip this weekend through a bunch of national parks and took the most gorgeous pictures and memories…. then before i could even download my pictures to icloud my phone got stuck on the apple logo…. what do i do!!!!!!!!!!!!

Garrett
3 years ago
Reply to  Emily

The same exact thing just happened to me today I have an Iphone 7 plus.

Sadia
3 years ago

I got the IOS14 update and my phone has not been working properly ever since it goes on the apple logo then goes black I tried everything it’s still not working this is upsetting because I need my phone and it’s making it very hard for me

Harper
3 years ago
Reply to  Sadia

That’s happening to me too. I have an iPhone 7, and it just will not work now.

agus
3 years ago
Reply to  Sadia

has someone alreayd replied u? did u get any help? mines acting the SAME

Harper
3 years ago
Reply to  Sadia

Hey Sadia! I found a way to make the phone work. You have to reset it to factory settings. I thought that would erase everything, but, if you have things saved in iCloud, you can get that stuff back! My notes, safari, photos, messages, passwords, and backgrounds!

Harper
3 years ago
Reply to  Sadia

I found a way to make the phone work. You have to reset it to factory settings. I thought that would erase everything, but, if you have things saved in iCloud, you can get that stuff back! My notes, safari, photos, messages, passwords, and backgrounds.

Nelly
3 years ago
Reply to  Harper

hello, i have an I7+ and since i loaded the new IOS14 it wont go past the apple logo. i’ve tried the volume down and power on button hack but no luck. anyone know how i can get it to switch on. have so much on the phone that i cant lose 🙁

onna
3 years ago
Reply to  Nelly

Same! But idrc about loosing things because all my pictures are saved to like snapchat and google photos, since i had a driod before and used that. But it seems like thiss has happended to lots of people in the past couple of months and not just me! But my iphone kept rebooting itself many times before but never got stuck and let me go into my phone.But i think something is wrong with the IOS14 update.

sam
3 years ago
Reply to  Sadia

same

Jennie
3 years ago

Ever since the IOS 14.1 update was downloaded, my phone has been acting up since then. Now it’s stuck on the the apple logo. Please Help!!

S h a n e l
3 years ago

Ever since the IOS 14.1 update was downloaded, my phone has been acting up since then. Last night it kept on restarting and wouldn’t pass the apple logo. Please Help!!

Amber G
3 years ago
Reply to  S h a n e l

same , did you find help?

Thea
3 years ago
Reply to  S h a n e l

SAME! It isn’t even backed up, I can’t lose my data!

bren
2 years ago
Reply to  Thea

were you able to fix it? If so, how?

annabell
3 years ago
Reply to  S h a n e l

same, its SOOO annoying !!!

Precious
3 years ago

my iphone 7 has completely gone off the charge symbol isn’t showing and it just won’t charge D:

Latrice
3 years ago

Hey my iPhone 6s is stuck on the Apple logo screen it’s been like this for an whole now

Lucy
3 years ago
Reply to  Latrice

same let me know if you figure out what to do cause im desperate!!

onna
3 years ago
Reply to  Lucy

Me too! ever since i got the update it has been messing up. Did u happen to find a solution?

des
2 years ago
Reply to  onna

did anyone ever figure out a solution?

seta
2 years ago
Reply to  Latrice

same:( did anyone get to fix theirs?

Edna
3 years ago

If I can’t restart my phone would you recommend me replacing it?

sesili
3 years ago

but what if my home button is broken?

Abby
3 years ago
Reply to  sesili

keep the volume up button pressed after you see the logo hope it helps

Donniesha
3 years ago

So it’s an iphone xr and an update was just done and it’s been acting strange since now it’s stuck on apple logo I tried the above and the apple just poops back on

paige scott
3 years ago
Reply to  Donniesha

mine is doing this after the update! have you managed to fix it?

bob
3 years ago

What do i do after the itunes thing pops up?

Ke'Nijah
3 years ago

It’s been a month and mine still didn’t come on please help

Curtis
3 years ago

Hi having trouble turning the phone on and just comes up with apple logo and turns off

Ke'Nijah
3 years ago
Reply to  Curtis

can you please help me my iphone se won’t turn back on and it’s been months and I don’t have a computer to help with it please help

Frances Torres
3 years ago

I tried every step in the article and video but when I get to the dfu restore previous ios iTunes tells me it can restore as the version is not compatible with the phone. What did I do wrong?

jakhia
3 years ago

ive tried the volume up and down and holding the power button and its still stuck on the apple logo

cece
3 years ago
Reply to  jakhia

same. i tried to contact apple but i needed something in settings. it did this after trying to install iOS 14.

mymy
3 years ago
Reply to  cece

same. has your phone got fixed yet? im trying find out if it worth saving my phone.

Jomc810
3 years ago
Reply to  jakhia

Tried this as well and I’m stuck and can’t get out… help

reese
3 years ago

i need help bad

jakhia
3 years ago
Reply to  reese

me too

Teresa
3 years ago

My iPhone XS Max is stuck on white apple logo won’t turn on

shemsiyya
3 years ago
Reply to  Teresa

same

Eternity
2 years ago
Reply to  Teresa

mines too! i don’t know what to do!

Mariah
3 years ago

My iPhone 6s is stuck on the Apple Logo and turning its self off, I’ve tried everything on YouTube and it’s been like this for 2 in a half days and I can’t do it with my computer because I don’t have one. However my parents do but if they find out they’ll get mad because I’ve broken 2 of my phones now, please help?

shemsiyya
3 years ago
Reply to  Mariah

same, mine is stuck on the white apple logo and when the screen goes black there is a white line

noni
3 years ago

my iPhone 8 Plus won’t come on it’s stuck on Apple Logo since yesterday it was working fine ,I’ve tried anything u can do from the phone itself so i connected it to itunes and i restored it nd it still did the same so i connected it again but this time i pressed update and it went to the update screen with the bar but when it was done updating it went back to the stuck apple logo screen cutting on and off again i literally tried everything

Last edited 3 years ago by noni
Mariah
3 years ago
Reply to  noni

Mine to except it’s the iPhone 6s ?

joni
3 years ago

my iphone 6s is stuck on the apple logo then its goes to this dark grey screen then it completely shuts off and repeat again ived tried hard resetting it ive tried anything u can do from the phone itself so i connected it to itunes and i restored it nd it still did the same so i connected it again but this time i pressed update and it went to the update screen with the bar but when it was done updating it went back to the stuck apple logo screen cutting on and off again i literally tried… Read more »

Mariah
3 years ago
Reply to  joni

SAME

Casey
3 years ago
Reply to  joni

I’m having the same issue right now. Did you ever get if fixed and if so, how? And did you lose your files?? D:

alex
3 years ago
Reply to  Casey

same things happening to me. any help?

Kathy
3 years ago

My name is Kathy my iPhone 8 Plus won’t come on it’s stuck on Apple Logo yesterday it was working fine I was just talking on the phone with my family then all of a sudden it went black so I went to turn on and now it’s stuck on Apple logo it won’t go past it but my phone has been shutting off and on since Tuesday can you help I cannot get into my phone or to my iCloud account my whole life is in that phone

heidy
3 years ago
Reply to  Kathy

frrrrr my iPhone 11 pro max doesn’t pass the apple logo, it goes completely black and it does it all over again 🙁

alexis
3 years ago
Reply to  heidy

have the same problem..and am desperate to retrieve my files at least before I decide to restore settings

Liqiao
3 years ago
Reply to  alexis

yep same here,

NOLUTHANDO
3 years ago

My iPhone does not switch on after the apple logo and I bought it like six months ago. How can i fix this using my PC

Joe
3 years ago

iPhone goes into recovery mode after I changed my cracked screen. I put in dfu to restore but it says it cannot restore and goes back into recovery mode

warden
3 years ago

my iphone5 it start by on and off now is flashing the logo doesent want to turn on

usman abbasi
3 years ago
Reply to  warden

have you got your issue resolved?

usman
3 years ago
Reply to  usman abbasi

no

Quinn
3 years ago

I tried to restore my phone on itunes and it told me iphone could not restored ? What does that mean ?

skye
3 years ago

my iphone 4 keeps turning on and doing the apple logo but the logos got a black slice through it. and after the logo the screen goes dark and then the logo appears and this keeps happening.

Raina
3 years ago

hello so I watched the video but I don’t think I have anything that can plug from my sisters computer to my phone its still spoiled is there a another way I can fix it whiteout a computer and don’t need to delete all my games and progress my phone is iPhone 7 or above and its apple brand
 

Last edited 3 years ago by Raina
Olivia
3 years ago

I was able to restore my iphone 10 using the DFU. It took my phone back to factory settings, but I store my data in the cloud so everything was recovered. Thank you!

Mateo
3 years ago

Hello, I tried to restore it normally and the DFU one and I cant get trought the apple logo. I think the problem is that my iphone wont connect to the computer, I know its not a usb problem because the usb works in my other iphone. Please help.

Liam Shotwell
3 years ago
Reply to  Mateo

If you’ve followed all the steps in this article and your phone still won’t turn on past the Apple logo, then you should consider getting the phone repaired or replaced. If you can’t interact with the phone at all, even to do a hard reset or a DFU restore, then there isn’t anything you can do without a professional. If I had to take a guess, I’d say that there might be some kind of battery issue, but there really isn’t enough information to tell.

Quinn
3 years ago
Reply to  Mateo

Make sure you have a cable that support usb tranfering
 

JOHN
3 years ago

I PHONE 10 WONT TURN ON

Criselda
3 years ago

Any updates? Anyone able to fix the problem?

puja rai
3 years ago
Reply to  Criselda

no my phone is still turning on and off past apple logo no changes now im going to install itunes in my laptop and see wether it works or not

Judith Dupuis
3 years ago

Does anyone ever answer?

Ashton Cobin
3 years ago

My IPhone 5 will only display the Apple logo and then off and it will repeat this cycle. I have tried doing the soft reset by holding the power and home buttons but nothing changes. Do you think this is repairable. Any assistance would be greatly appreciated

Judith Dupuis
3 years ago
Reply to  Ashton Cobin

Me too

Liam Shotwell
3 years ago
Reply to  Ashton Cobin

I know that this is an iPhone 5, but it’s possible that recent software updates have changed how hard resets work. Try holding down the volume down button and the power button to see if that initiates the hard reset instead. If you don’t manage to get it to work, it might be hardware or firmware related. In that case, you should consider going to get it checked out to see if it needs repairs.

skye
3 years ago
Reply to  Ashton Cobin

my i phone 4 does this

shemsiyya
3 years ago
Reply to  skye

Your phone is probably out of date. It’s an iPhone 4!

anomanous
3 years ago

hi, every time i do this my phone just turns off and get re stuck on the apple logo again

Ahmed
3 years ago
Reply to  anomanous

same, someone help please?

Alicia
3 years ago

My IPhone 6s is showing the apple screen for like 15 minutes, and I already tried to press the home and power button but the screen turns black and goes back to the freezing apple screen.

Jasmine
3 years ago
Reply to  Alicia

Yea same mine is doing the same thing

Mata
3 years ago
Reply to  Alicia

We need new phones ???

Sal
3 years ago
Reply to  Alicia

Hi Alicia,
 
have you sort this problem if so how have you done? I have got the same problem now 🙁
thanks
Sal

Anton Dec
3 years ago
Reply to  Sal

You need to have the battery changed

Mariah
3 years ago
Reply to  Anton Dec

How?

Ke'Nijah
3 years ago
Reply to  Alicia

same please help!!!!!!

Michael
3 years ago

Hi,
I have an iphone 5s that won’t turn on. When I hold the power button and the home button, it comes up with the apple logo for a couple seconds then it goes black screen but it is still on. I have tried putting the phone into DFU mode but that didn’t work. Itunes can’t fix the problem. It comes up with errors like 4013, 3194 and a couple others
What do I do?

Chloe
3 years ago

Hi I have a iPhone 11 Pro it was recently doing a update an hadn’t turned on since an is only showing Apple Symbol iv tried restarting it but has done anything and continues to show Apple symbol

Adriana G
3 years ago
Reply to  Chloe

what did u do
i have the same problem

Ifeanyi Gerald
4 years ago

Hi
So my iphone s8 has refused to power on. But when I plug it, it will show only the apple logo .it comes on and goes off every 2 seconds. It doesnt display battery charging only the apple logo come s on and off .. Even when i remove it from charging it doesnt come on atall.. Its totally blank when its not plugged in. Please whats the possible solution to this problem

rabih
4 years ago
Reply to  David Lynch

doesnt work, even restore the phone not working

rabih
4 years ago
Reply to  Ifeanyi Gerald

any updates ??
same problem to my iphone 6 plus

anon
4 years ago

hi i have the iphone 7 plus and it recently has been acting up a lot (just yesterday it deleted all of my android contacts out of nowhere) and then today i go to restart my phone because it was glitching out and now it has been on the apple screen for more than 3 hours. it keeps on restarting every like 3-5 mins and then just stays on the apple screen until it restarts the cycle again. i have tried all of the tips now and none of them are working.. please help! i don’t want to lose any… Read more »

Kevoncarver
4 years ago
Reply to  anon

This is exactly what my iphone 7plus is doing !

Bee Cheng
4 years ago
Reply to  anon

Hi Anon, I have actually the same problem as you with iPhone 7 Plus; which just happened today. Have you solved it out yet. I am thinking maybe it’s the Apple update that did this thing to our phone or what. Please let me know how you solve your problem if you did find a solution. Many thanks.

phoebe boorman
4 years ago

i have the iphone x and none of the tips are working

Naaa
3 years ago
Reply to  phoebe boorman

where you able to fix it? I am struggling with the same thing rn

Josh
3 years ago
Reply to  Naaa

I’m in same boat any fix???

Anju
4 years ago

hi..My iphone 8 is stuck on apple logo for last 3 hours..I tried the hard reset, doesn’t work…plugged it to itunes (it doesn’t show there)..what to do..!!Please help..It was warning me of storage getting full, but before I could take action, it died on me !!!

Kelsea
4 years ago
Reply to  David Lynch

DFU wipes the phone though, doesn’t it? Is there any way to get the photos off first?

Naaa
3 years ago
Reply to  Kelsea

where you able to fix it without using DFU? I am struggling with the same thing rn

klo
3 years ago
Reply to  Kelsea

Same thing is hapening to me. Did you get it fix?

Ke'Nijah
3 years ago
Reply to  David Lynch

can you please help my iphone Se

Eddie
3 years ago
Reply to  Anju

Mine has just done the same thing did you manage to solve the problem?

Ahmed
3 years ago
Reply to  Anju

Same happened to me, did you fix it?

Susan klinger
3 years ago
Reply to  Ahmed

same on our xr. The apple logo is showing and the phone won’t turn off. The logo flashes on and off while it is plugged in. CAN ANYONE HELP ALL OF US

Ke'Nijah
3 years ago
Reply to  Susan klinger

same for me mine been like that for a month now

mari
3 years ago
Reply to  Ke'Nijah

did it ever turn back on?